Why a small business should choose Android development?

 

In today's technologically driven world, small companies must have a mobile app to prosper and remain competitive. While both the Android and iOS platforms have their merits, this article will explain why small companies should prioritize Android app development. We'll glance at how Android's large market share, flexible development options, affordable price, and customization options make it an appealing choice for small businesses to create mobile apps that can also confidently keep up with the latest technological trends. Let's start it now!

Market Share Dominance

The platform's large market share is one of the most convincing arguments for small businesses to choose Android app development. According to the latest figures, Android controls more than 70% of the worldwide smartphone industry. This implies that by targeting Android users, small enterprises may reach a far bigger client base. This market reach opens up enormous chances for growth and client acquisition, allowing organizations to contact a wide spectrum of potential customers.

More Affordable Development Costs

Since small enterprises frequently face financial limits, cost-effectiveness is an important factor. In this aspect, Android app development has different advantages. Unlike iOS, Android is an open-source platform, which means there are no license costs or development tool limitations. This lowers total development expenses and helps small enterprises to better focus their resources. Furthermore, Android apps may be created using generally available programming languages such as Java and Kotlin, removing the requirement for specific expertise or costly development tools.

Flexible and Customizable Development Environment

Android provides a flexible and customizable development environment, making it easier for small enterprises to produce unique and personalized apps. The platform contains a robust collection of programming tools, libraries, and frameworks that enable developers to construct feature-rich apps. Furthermore, Android apps may seamlessly integrate with other Android services and technologies like Google Maps, payment gateways, and cloud storage, increasing the app's total usefulness. This adaptability enables small firms to develop apps that meet their demands and goals.

Android's Shattered Device Ecosystem

While some may view Android's fractured device ecosystem as a drawback, it may assist small enterprises. Android runs a wide range of devices with varying price points, screen sizes, and features. This variety allows small enterprises to reach a larger audience and cater to a variety of user tastes. Small companies may broaden their market reach and engage with consumers from varied demographics by designing an Android app that is compatible with several devices.

Innovation and Early Adoption

Android is recognized for supporting new technology innovation and early adoption. Google regularly delivers updates and features that enable developers to explore and create cutting-edge apps. This implies that small companies may embrace the most recent technological breakthroughs to improve user experiences and remain ahead of the competition. Furthermore, the robust developer community of Android actively distributes knowledge and resources, allowing small enterprises to tap into a wide reservoir of experience and assistance.

Monetization Options

Monetization tactics may have a substantial impact on the cost-effectiveness of app development. iOS consumers are more inclined to spend money on applications and in-app purchases in general, which can lead to increased revenue creation for small enterprises. On the other side, Android's bigger user base allows for more ad-based revenue strategies and reaches a broader audience. To identify the most cost-effective monetization approach, the decision between iOS and Android should take into account the individual company model and target demographic.

App Development Time and Iteration

The amount of time required to build and refine an app might have an impact on its cost-effectiveness. Because of the availability of development tools and resources, as well as the shortened app approval procedure, Android app development may be completed more quickly. This enables small enterprises to iterate and deploy changes more quickly, effectively responding to customer input and market demands. On the other side, iOS applications frequently need more time and effort to design, and the app review process can be more stringent. This slower pace may have an impact on how quickly small enterprises can adapt to market developments or client wants.

Interesting facts that should persuade small businesses to choose the Android platform for their business apps:

Did you recognize the fact that as of September 2021, the Play Store was assumed as the largest app store in the world with a count of more than 3 million live apps and was expected to grow rapidly in the years to come? There is an attractive marketplace for small businesses that sell their goods and services as Android users can use an array of apps that meet their varied needs and interests.

The latest research indicates that Android users are somewhat more inclined to buy apps than iOS users. Small businesses that opt to create Android apps have a major revenue-generating opportunity since they can benefit from better user engagement and willingness to make in-app purchases.

Furthermore, the integration of Android with Google services is an appealing point for small enterprises. Businesses may obtain useful insights into user behaviour, enhance app performance, and execute efficient marketing strategies by employing Google's suite of tools such as Google Analytics, Google Ads, and Google Play Console.

When it comes to app approval procedures, Android has a more simplified and speedier review process than iOS. While iOS applications are subject to tight restrictions and a rigorous review process, Android apps are approved more quickly, allowing small businesses to start and iterate more quickly.

Last words

Small businesses can explore Android app development as a strategic option to accelerate their growth and success. Android is an enticing platform for small enterprises due to its overwhelming market share, cheaper development costs, flexible development options, fragmented device ecosystem, and culture of innovation. Small companies may reach a larger audience, develop customized experiences, and use the power of mobile technology by capitalizing on these benefits. Adopting Android app development may be a game changer for small businesses trying to build a name for themselves in the digital world.